Systems engineering

A corporate identity is the overall image of a corporation or firm or business in the minds of diverse public, such as customers and investors and employees. It is a primary task of the corporate communications department to maintain and build this identity to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks.

Mockups are commonly required by designers, architects, and end users for custom furniture and cabinetry. The intention is often to produce a full-sized replica, using materials in order to verify a design. Mockups are often used to determine the proportions of the piece, relating to various dimensions of the piece itself, or to fit the piece into a specific space or room.

The ability to see how the design of the piece relates to the rest of the space is also an important factor in determining size and design.

The cost of making mockups is often more than repaid by the savings made by avoiding going into production with a design which needs improvement.